As private label sees unprecedented growth, there is an exciting opportunity for manufacturers to
take advantage of major retailers’ promotional activities and steady customer demand. At the same time, FMCG companies that manufacture
branded goods need to tackle fierce competition, increased manufacturing complexity, greater demand on the sales teams and the need for
faster product innovation cycles.
Integrated Business Planning allows FMCG companies to fully integrate business processes over a longer planning horizon. Organizations can better manage product portfolios, optimize the demand plan, supply chain processes and break down traditional functional silos.
Oliver Wight has worked with some of the world’s leading FMCG companies: adidas Group, Avon Cosmetics, Cadbury Schweppes, Campbell Soup, Diageo Brands, General Mills, Haagen Daz, Heinz, Mars, Nampak, Nestle, Oriflame, Revlon, R J Reynolds, and QFC.